Last Updated: August 20, 2026

Smooth® Privacy Policy

This Privacy Policy describes how Smooth® ("Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from https://smooth.vn (the "Site") or otherwise communicate with us (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you consent to the collection, use, and disclosure of your information as described in this Policy. If you do not agree with this Privacy Policy, please do not use or access our Services.

Changes to This Privacy Policy

How We Collect and Use Your Personal Information

To provide the Services, we collect (and have collected over the past 12 months) personal information about you from a variety of sources, as detailed below. The information we collect varies depending on how you interact with us.

In addition to the specific uses outlined below, we may use your personal information to communicate with you, provide the Services, comply with applicable legal obligations, enforce our terms of service, and protect the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we collect depend on how you interact with our Site and use our Services. "Personal information" refers to information that identifies, relates to, describes, or can be associated with you.

1. Information We Collect Directly From You

Information you directly submit to us through our Services may include:

• Basic contact details: Your name, address, phone number, and email.

• Order information: Your name, billing address, shipping address, payment confirmation, email address, and phone number.

• Account information: Your username, password, and security questions.

• Shopping information: Items you view, place in your cart, or add to your wishlist.

• Customer support information: Information you choose to include in your communications with us (e.g., when sending a message through the Services).

Note: Some Service features require you to provide specific information. You may choose not to provide this information, but doing so may prevent you from using those features.

2. Information We Collect Automatically (Cookies)

We automatically collect certain information about your interaction with the Services ("Usage Data"). We use cookies, pixels, and similar technologies ("Cookies") to do this. Usage Data may include device information, browser information, network connection details, your IP address, and other data regarding your interaction with the Services.

3. Information We Collect from Third Parties

We may collect information about you from third parties, including service providers acting on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.

• Payment processors that collect your payment information (e.g., bank account, credit/debit card details, billing address) to process your transactions, fulfill your orders, and perform our contract with you.

When you visit our Site, open our emails, or interact with our Services or advertisements, we (or our third-party partners) may automatically collect certain information using tracking technologies like pixels, web beacons, software developer kits, third-party libraries, and Cookies. Any information collected from third parties will be handled in accordance with this Privacy Policy. We are not responsible for the accuracy of information provided by third parties or their privacy practices.

How We Use Your Personal Information

• Providing Products and Services: To perform our contract with you, process payments, fulfill orders, send account or transaction notifications, manage your account, arrange shipping, facilitate returns/exchanges, and allow you to post reviews.

• Marketing and Advertising: To send marketing, advertising, and promotional communications via email, SMS, or postal mail, and to show you relevant advertisements. This includes using your data to tailor our Services and ads on our Site and other websites.

• Security and Fraud Prevention: To detect, investigate, and prevent fraudulent, illegal, or malicious activity. If you create an account, you are responsible for securing your credentials. If you believe your account has been compromised, contact us immediately.

• Communication: To provide customer support and improve our Services. This serves our legitimate interest in responding to your needs and maintaining our business relationship.

Cookies

We use Cookies to power and improve our Site and Services (including remembering your preferences), run analytics, and optimize the user experience. We may also allow third parties to use Cookies on our Site to tailor services, products, and advertising across the web. (For details on Shopify’s cookies, visit: https://www.shopify.com/legal/cookies).

Most browsers accept Cookies by default, but you can configure your browser to remove or reject them. Please note that blocking Cookies may negatively impact your user experience and cause certain Site features to function incorrectly. Furthermore, blocking Cookies may not completely prevent how we share information with third parties, such as advertising partners.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes, including:

• Service Providers: IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.

• Business and Marketing Partners: Including Shopify, to provide services and deliver personalized advertising. These partners will use your information in accordance with their own privacy notices.

• At Your Direction: When you request or consent to us sharing data (e.g., shipping a product or using social media logins).

• Affiliates: Within our corporate group for legitimate business operations.

• Legal and Business Transactions: In connection with a merger or bankruptcy, to comply with legal obligations (such as subpoenas or search warrants), to enforce terms of service, and to protect our rights or the rights of others.

Data Sharing in the Past 12 Months

In the past 12 months, we have disclosed the following categories of personal information to third parties for operational purposes:

• Identifiers (contact details, order/account info) -> Service Providers, Business/Marketing Partners.

• Commercial Information (order/shopping info, customer support) -> Business/Marketing Partners.

• Internet/Network Activity (Usage Data) -> Affiliates, Business/Marketing Partners.

We do not use or disclose sensitive personal information to infer characteristics about you.

In the preceding 12 months, we have "sold" and "shared" (as defined by applicable privacy laws) identifiers, commercial information, and network activity with Business/Marketing partners to engage in advertising and marketing campaigns.

User-Generated Content

Our Services may allow you to post product reviews and other user-generated content. If you post content to public areas of the Services, it will be visible to anyone. We do not control who accesses this information and are not responsible for the privacy or security of any information you choose to make public.

Third-Party Websites and Links

Our Site may contain links to third-party websites. If you follow these links, you should review their respective privacy policies. We are not responsible for the privacy practices, security, or content of third-party sites.

Children's Data

The Services are not intended for use by children under the age of 16, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request deletion.

Security and Retention

No security measure is perfect, and we cannot guarantee "perfect security." Information transmitted to us may not be secure during transit, so we recommend against sending sensitive information via unsecure channels. We retain your personal information as long as necessary to maintain your account, provide Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below. These rights are not absolute and may be subject to legal exceptions.

• Right to Know/Access: Request details about the personal information we hold about you and how we use/share it.

• Right to Delete: Request the deletion of your personal information.

• Right to Correct: Request corrections to inaccurate personal information.

• Right to Data Portability: Receive a copy of your personal information and request its transfer to a third party.

• Right to Opt-Out of Sale/Sharing/Targeted Ads: Direct us not to "sell" or "share" your data for targeted advertising. (Note: We respect Global Privacy Control (GPC) signals sent by your browser).

• Right to Limit Sensitive Data Processing: Direct us to restrict the use of sensitive personal information.

• Right to Restrict Processing: Request that we pause or restrict the processing of your data.

• Right to Withdraw Consent: Withdraw consent where we rely on it to process your data.

• Right to Appeal: Appeal our decision if we decline a privacy request.

• Manage Communications: Opt out of promotional emails at any time using the "unsubscribe" link. (We may still send non-promotional, transactional emails).

You can exercise these rights through our Site or by contacting us below. We will not discriminate against you for exercising your privacy rights. We may require identity verification before processing requests.

Complaints

If you have a complaint about how we handle your personal information, please contact us. If you are unsatisfied with our resolution, you may have the right to lodge a complaint with your local data protection authority.

International Users

We may transfer, store, and process your personal information outside of your country of residence, including in the United States. If we transfer data out of Europe or the UK, we rely on recognized transfer mechanisms like the European Commission’s Standard Contractual Clauses (or UK equivalents) unless the destination country ensures an adequate level of protection.

Contact Us

If you have questions about our privacy practices, this Privacy Policy, or if you wish to exercise your rights, please contact us:

Smooth®

• UrbanChick Co., Ltd.
• Email: hello@smooth.vn
• Phone: (84) 36-334-0605

• Address: 37 Ngo Huy Dien, Hoa Xuan Ward, Cam Le District, Da Nang 550000, Vietnam